What are the Important Components of Targeted Recruiting? Girls Exploring Science, Engineering, and Technology Event - GESET (Case Study 1)

What are the Important Components of Targeted Recruiting? Girls Exploring Science, Engineering, and Technology Event - GESET (Case Study 1)

Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. GESET annually introduces 1,200 middle school girls to the importance of STEM and IT education through hands-on activities and presentation of real-life applications of technology.

Release Date: May 1, 2006
Audience(s): K-12
Short URL:https://www.ncwit.org/geset