Communicating for Change: Persuade Colleagues to Get on Board
Changing the culture of an organization to one that promotes women’s participation in computing requires that members reach new understandings and act in new ways. Enlisting allies in this process requires persuasive communication. This resource provides guidance on the four distinct and necessary steps for the long-term process of effective persuasion. For more information on the Extension Services program, visit https://www.ncwit.org/project/extension-services-undergraduate-programs.