For our 2013-2015 Pacesetters goals, The University of Washington continues recruitment efforts focused on early-college women: recruiting a higher percentage of incoming female freshmen to UW CSE, and retaining strong women throughout our introductory programming course series. 

In the past two years, we greatly increased our outreach to middle school and high school women through our DawgBytes http://www.cs.washington.edu/outreach/k12/ program.  DawgBytes includes summer camps, programming competitions, and hosting an NCWIT Aspirations Award Ceremony at our university.  We also reach out to influential teachers through our Inspirational Teachers Banquet and CS4HS (Computer Science for High Schools) workshops every summer, encouraging the K-12 community to cultivate technical interests in their students, and to send their strong men and women to our program.

Finally, more narrowly, we continue to work on our initial Pacesetters goal of retaining women in our introductory programming sequence, and encouraging them to pursue a CSE major.  Of high-performing students in intro programming, women are less likely to continue to the second course in the series than men. We are committed to solving this problem, and encouraging more to continue into the field of computing.  Our approach includes many of the efforts detailed in our initial Pacesetters plan: targeted outreach from Teaching Assistants to high-achieving women, emails from advising staff directly to the women doing well in the course, and invited teas where strong performing women have an opportunity to talk with young women in industry, faculty, and staff in our department. 

By expanding our focus to include middle school and high school outreach, along with ongoing retention efforts in our introductory programming courses, we hope to move the needle ever closer to achieving and surpassing our goal of 30% women in CSE.

At Fort Valley State University, it is our goal to recruit students in computing via First Course Experience and Community Outreach. We have computing faculty to speak to freshmen students, particularly those who are undecided majors about their future aspirations and give a presentation on the interesting things that computer scientists create and are able to achieve, instead of focusing only on programming. This includes introducing the students to websites and mobile applications. In addition, we are working with the local middle school and high school to peak their interest in computing in an effort to create a pipeline from secondary education to higher education in computing. This is being accomplished by providing topic specific workshops such as Introduction to Robotics or Website Development. These workshops are held at FVSU to give students a memorable on-campus experience. We believe sparking the interests of females this way will help the success of our recruitment process.

Over the last 18 months, the number of women majoring in computer science at the University of California at Santa Cruz (UCSC) has increased by 40%. Faculty and staff at the Jack Baskin School of Engineering (JBSOE) have introduced a number of initiatives to encourage greater participation of women in computing on campus.

We are reaching out to middle school girls with a summer camp called "Girls in Engineering", which focuses computer science and engineering. Through our participation in the Bay Area Affiliate of the NCWIT Award for Aspirations in Computing, we are encouraging high-school-age young women to pursue computing and establishing UCSC as a women-friendly place to study computing. An outreach "road show" is designed to influence more young women to consider computer science as a college option.

Our NSF-funded scholarship program targets financially disadvantaged students, especially women, and includes a unique live-and-learn community and shared curriculum in the first year. We also are reaching out to women already at UCSC through the redesign of an entry-level course and an advertising campaign we call "Project Awesome." Project Awesome is an aggressive "in-reach" program targeting first- and second-year women with brochures mailed to their homes, welcome events on campus, and a website (http://awesome.soe.ucsc.edu) that provides encouragement and incentive to study computing.

Hear Adrienne tell the University of California Santa Cruz Pacesetters story: http://sitwithme.org/your-story/?story=1306.

Google's university programs have always made efforts to reach women on campus, but in 2011, we began a new program targeted at increasing the number of female software engineering interns at Google. Google.GetAJob() is different: instead of just going to a campus, we bring college women to the Google offices, where they attend a career development panel with Google engineers, participate in mock technical interviews, and get a tour of a Google office. The first Google.GetAJob() event in January 2011 resulted in doubling the number of women interns in 2011, compared to the year prior.

In September 2011 we hosted four additional Google.GetAJob() events in Boulder, Colorado; Cambridge, Massachusetts; Pittsburgh, Pennsylvania; and Waterloo, Ontario Canada. In addition to expanding to multiple sites, the number of applicants to these events grew by 500% and the number of attendees grew by 600%. The feedback we've received so far from attendees has been very positive, and the Google volunteers (more than 80 of them) enjoyed these events as well. We are hopeful that this event will continue to grow and result in increasing numbers of women applying for and accepting jobs within Google.