Sukhinder Singh Cassidy

Sukhinder Singh Cassidy



Sukhinder Singh Cassidy is a leading consumer internet and media executive with over 18 years of leadership experience at global and early stage companies including Google, Amazon, Yodlee, and News Corp.

Most recently, Ms Singh Cassidy served as CEO and Chairman of the board at the leading global fashion community site, Polyvore, Inc. From March to September 2010, Sukhinder focused on scaling the company’s first business operations, including launching marketing, PR, and business development and doubling the size of the team. In addition she helped scale its advertising revenues and reach by driving key sales and syndication partnerships with retailers and sites such as Coach, Tory Burch, Yves St. Laurent, Nordstrom, Victoria Secret, and the New York Times.

From 2003 to 2009, Ms. Singh Cassidy was a key executive at Google, Inc, where she grew and scaled several leading businesses, including Asia-Pacific & Latin American Operations for almost 5 years. In this role, she was responsible for all of Google’s commercial operations in both regions, and built the company’s physical presence from inception to its current scale as a multi-billion dollar business serving users, advertisers and partners across 40 domains and 103 different countries throughout APAC and Latin America. Prior to running Asia Pacific and Latin America, Ms. Singh Cassidy was the first General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company’s strategic partnerships for Google Books, Scholar, and Video. While at Google, Sukhinder also chaired the Women’s Leadership Community to help initiate networking and development opportunities among Google’s female management community and bring leading women role models to Google including Christie Hefner, Andrea Jung, Padmasree Warrior, and Donna Dubinsky.

Previously she drove sales and business development with leading internet companies in the consumer and financial services sectors. From 1999 -2003, Sukhinder was Co-founder and Senior Vice President of Business Development for Inc., a leading solutions provider to the global financial services industry. Ms Singh Cassidy started her Internet career in strategy and business development, working for Sukhinder previously worked in strategy for leading British Pay TV provider, BSkyB, a division of News Corporation, and in investment banking for Merrill Lynch in both New York and London.

For her work in the Internet industry, Ms. Singh Cassidy has been profiled in numerous publications globally, including Fortune, Business Week, Ad Age, Canada Post, India Today, and the book, Innovation Nation, profiling Canada’s most innovative business leaders. She has also been named among the “Women to Watch” by Fortune in 2008 and Ad Age in 2010.

Sukhinder has been a board member of J. Crew Group Inc. (JCG), and also serves on the Advisory Board for A Woman’s Nation, a project led by Maria Shriver and the Center for American Progress (CAP) in partnership with USC Annenberg Center on Communication Leadership and Policy, focused on the economic shift for women in America. In addition, Sukhinder is a member of the board of directors of Jobtrain, an organization focused on vocational training for troubled youth and adults, and is a graduate of the Ivey School of Business Administration at the University of Western Ontario, Canada. She is married with three children.