Anu Shukla founded Offerpal Media in June, 2007, in order to help game developers and social publishers monetize their traffic by providing targeted, relevant advertising offers as a way to let users earn virtual currency. She has since grown Offerpal Media into the industry’s leading virtual currency monetization platform, having awarded more than 30 billion virtual points to more than 115 million users spread across 1,200+ publishers.
A serial entrepreneur, Anu is also the founder and CEO of Mybuys Inc., the leading provider of personalized product recommendations for online retailers. Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR).