Partner with existing groups (company affinity groups, supervisory groups, local community organizations) to offer opportunities that women weren't aware of and to recruit and advance women into computing fields. This may involve efforts to change the image of computing or improving how the organization celebrates women's technical contributions and accomplishments.
In-reach means looking more closely at the women already on campus and those already working in your company to recruit from the inside. Women already connected to your organization can be motivated to study CS / IT majors or take on variety of technical corporate jobs when they receive direct motivation to do so.
Sometimes it's helpful to look externally for new pools of talent and introduce them to computing fields and careers. This can include offering new majors or creating interdisciplinary majors that allow students to combine computing skills with a variety of fields that interest them, or providing training to current employees that allows them to switch to a technical track.
Virginia Polytechnic Institute and State University
As an NCWIT Pacesetter, Virginia Tech is providing a positive computing experience for girls in high school by hosting and encouraging applications for the VA/DC Affiliate Aspiration in Computing Award. We have a focus on retention of female students in the CS major through strong support of our Virginia Tech Association for Women in Computing chapter and by offer women numerous scholarships to attend computing-related events with peers including the Grace Hopper and Tapia Conferences. We also continue to see interest in our new "designer minors" that combine CS with other disciplines (ex. business, math, psych, bioinformatics), drawing on populations with higher female/male ratios than engineering. Go Hokies!