Partner with existing groups (company affinity groups, supervisory groups, local community organizations) to offer opportunities that women weren't aware of and to recruit and advance women into computing fields. This may involve efforts to change the image of computing or improving how the organization celebrates women's technical contributions and accomplishments.
Faculty, admissions staff, counselors, parents, mentors, managers, and peers are all powerful influencers of women's decisions to enter or stay in a technical career. Influencing the influencers provides an inflection point for causing them to consider their own biases or perceptions, and helping them encourage more women to pursue technical careers.
Return Path, Inc. will increase their use of social media including Twitter and Facebook to attract techncial women. We are working on stronger partnerships with local colleges for targeted recruiting, and have recently done extensive surveys to better understand what technical women at Return Path want and need. We've held workshops to increase awareness internally about unconscious biases and communicating out to the broader organization what we are doing as an NCWIT Pacesetters team and our goals for Net New Women.