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Partner with existing groups (company affinity groups, supervisory groups, local community organizations) to offer opportunities that women weren't aware of and to recruit and advance women into computing fields. This may involve efforts to change the image of computing or improving how the organization celebrates women's technical contributions and accomplishments.
In-reach means looking more closely at the women already on campus and those already working in your company to recruit from the inside. Women already connected to your organization can be motivated to study CS / IT majors or take on variety of technical corporate jobs when they receive direct motivation to do so.
Outreach and programs that target middle and high school girls are important because they engage girls before they lose interest or decide to pursue other fields. Programs such as the NCWIT Award for Aspirations in Computing and Dot Diva provide encouragement, inspiration, and community to young women that can influence career decisions.
Syracuse University - School of Information Studies (iSchool)
Our Pacesetters journey began with Syracuse University’s Chancellor Nancy Cantor kicking off the Syracuse University Sit With Me campaign, affirming our commitment to act as an entry point and springboard for women interested in the STEM disciplines. With the Chancellor’s visionary charge, our iSchool Dean, Liz Liddy’s, support, and our countless champions amongst our faculty, staff and –most importantly – students, the iSchool is implementing a number of special initiatives to meet our Pacesetters goal: to increase female enrollment by 15% at the undergraduate B.S. and graduate M.S. degree levels by January 2015.
To build awareness overall, we’ll be continuing the Sit With Me campaign, updating our website, and collaborating with our Women in Information Technology student groups on special campaigns to the campus and community. At the undergraduate level, we are continuing our It Girls Overnight Retreat program – a slumber party meets hack-a-thon designed to engage, inspire, and celebrate high school women and their potential in IT – and the NCWIT Aspirations in Computing Upstate NY Affiliate Award. At the graduate level, we look forward to meeting outstanding graduate school candidates through our sponsorship at the Grace Hopper Celebration of Women in Computing Conference and on the road at new university graduate school fairs.