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Compile existing Sit With Me photo & video content on the school website and host an event

Completed!Dori Farah


July 1, 2013December 15, 2013
Compile existing Sit With Me photo & video content on the school website and host an event this fall to continue building awareness for the campaign and gather more content to use in recruitment.


Syracuse University
Enrollment Management
New York

Possibly use this event as a time to announce our Pacesetter goals; initiative. Have a table to gain pledges from faculty, staff, and students to help with goals.

- We have the chair - We have cards to take on the road with the chair to collect stories to accompany photos - We have about 100 photos/videos already collected to start us off, including our chancellor Hosting the kickoff event with the Women in IT student organization worked very well. Leading up to the event, our WIT students did a silent campaign with posters around the school of the red chair and big question marks, aiming to get students curious about what the red chair/Sit WIth Me were about. The day prior to the event, new posters went up and invited everyone to SIT WITH US and find out what the red chair was all about. I think the campaign really helped boost attendance and enthusiasm! The red punch was a fun touch and we recruited lots of great speakers to share their stories in our video archive for the SWM campaign at Syracuse. RecruitingRaising Awareness


Hi Dori. How did this kick off go?

Hi Sharon! The kickoff event went quite well. The WIT student organization hosted it and had about 50 attendees (students, faculty, staff). Everyone had their photo taken in the red chair, our Dean and I spoke about Pacesetters and NCWIT, and we just had appetizers and red punch available as everyone mingled. It was a fun event! The WIT students used the event as a time to share their upcoming events and invite more students to get involved, and we used some of the photos on our new Women in IT section of the iSchool's website: We also recruited some faculty and students to do SWM videos, which you can see here: