NCWIT Summit Plenary III: "Habit Disruption: In Search of How People Change"
Changes in beliefs and goals do not always result in changes in behavior. Indeed, our expectations for men's and women's behavior are often so deeply ingrained that we make automatic choices that work against our intellectual beliefs. Under what conditions do people act on values they profess to hold? How might habits belie espoused attitudes? What more than research findings can persuade well-meaning, intelligent people that their assumptions are unfounded? What are the best approaches for helping people see why and how they should recruit, retain, and advance women in a field that violates gender-technology stereotypes? Dr. David Neal of Empirica Research will discuss his extensive research on how beliefs about men and women are shaped as well as how habits shape behavior - including how difficult it is to change habits, despite new attitudes.