GoldieBlox, Inc. is a toy company founded in 2012 by Debbie Sterling, an engineer from Stanford University. GoldieBlox's mission is to create really fun toys that develop spatial skills and teach basic engineering principles. By designing construction toys from the female perspective, GoldieBlox aims to appeal to a broader audience of children and parents who previously considered engineering a “boys club.” By challenging this stereotype, GoldieBlox hopes to inspire more girls like Debbie, like Goldie, to become engineers.