Interview with Marketta Silvera

Marketta Silvera
Since joining Apptera in 2005 as chief executive and board member, Marketta Silvera has led the company to be the first provider of v-Business solutions (e-Business over the phone) that help enterprises increase revenues through ad-serving technologies, 1-to-1 marketing, and personalized e-commerce over the phone channel. Previously, as an entrepreneur and chairman/CEO, Ms. Silvera founded the first network-based Internet security company, Pilot Network Services, which developed patented technology to protect corporate networks against criminal hackers. She took the company public and built it to a $1 billion market cap. Prior to that, Ms. Silvera was President/COO of VoiceCom Systems, a leading voice messaging and IVR systems provider; and of Votan, a voice recognition technology leader. Ms. Silvera is a board member and past president of AVIOS, an international voice-technology society. She has been a frequent speaker at technology and investment banking conferences, and has contributed articles to local and national publications. She holds a B.S. in Economics from Turku School of Economics, Finland, with coursework in St. Gallen, Switzerland, and graduate studies in Mathematical Economics at Syracuse University in New York.
Interview Subject 
Marketta Silvera
Release Date 
September 20, 2007
Duration 
32:05
Interviewer(s) 
Lucy Sanders, Larry Nelson, Lee Kennedy