Interview with Candace Fleming

Candace Fleming
Candace Fleming has worked to take Crimson Hexagon from a nascent research technology to a successful commercial application. She and her merry band of believers in social media have created a technology that large and small companies use to derive meaning from the online conversation. Via a software-as-a-service offering, their clients can understand daily what thousands of people are saying about their brand, their competitors, and pretty much any topic being discussed (some of which sure are doozies). She does all the crazy things a small-company CEO does, ranging from negotiating big contracts and hiring an outstanding team, to reading Tweets on snack food fetishes (anything for our clients!) Candace brings many years of consulting and operations expertise to Crimson Hexagon, with a range of experience at both big and small companies including Mercer Management Consulting, the Strategic Planning and Modeling (SPaM) group at Hewlett Packard, Optiant, and Agilent Technologies. Most recently she was President of Icosystem, where they developed software to incorporate word-of-mouth into multichannel advertising strategies. There she managed a team of research scientists and consultant to create and apply novel analytical approaches to solve business strategy challenges for Global1000 clients. The application of cutting edge analytics to business problems has been the core focus of her career across a range of industries including advertising and marketing, consumer electronics, consumer packaged goods, food and beverage, entertainment, industrial products, and transportation. Candace has a BS in Industrial Engineering and BA in English from Stanford University, and an MBA with Distinction from Harvard Business School.
Interview Subject 
Candace Fleming
Release Date 
April 19, 2010
Lucy Sanders, Larry Nelson, Lee Kennedy