Interview with Alicia Morga

Alicia Morga

Alicia Morga is the creator of GottaFeeling, an iPhone application and the founder of a new stealth startup. She is also the founder and former CEO of Consorte Media, a digital media and marketing company focused on the Hispanic market and funded by leading Silicon Valley venture capital funds, The Mayfield Fund and Sutter Hill Ventures. Consorte Media was acquired by Audience Science in April 2010.

Consorte Media worked with advertisers such as Best Buy and Ford to help them reach Hispanics online via integrated, innovative advertising campaigns spanning display, search, direct marketing, mobile, social networks, video and email. Consorte Media was ranked #4 in the Fast Company Readers Choice Awards, was named an AlwaysOn Global 250 winner, and was a finalist for “Best New Company” in the American Business Awards.

Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group’s U.S. Venture Fund. She also worked at Hummer Winblad Venture Partners, where she focused on early-stage software investments. While at Hummer Winblad, Alicia served as VP of Operations for Napster and CEO of venture fund Zero Gravity Internet Group. Alicia has served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies and Discovercast. Alicia has also been a corporate attorney for Wilson Sonsini Goodrich & Rosati. She started her career as an investment banker at Goldman, Sachs & Co. Alicia holds a J.D. from Stanford Law School and a B.A. from Stanford University.

With her insightful perspective on interactive advertising, Alicia is a sought-after speaker at industry events. She has spoken at SES New York, SES Toronto, SES San Jose, Ad:Tech Miami, Hispanic Retail 360, Multicultural Marketing Expo, The National Association of Hispanic Publishers Conference, Digital Hollywood Building Blocks and Digital Hollywood CES.
Alicia has been widely recognized for bringing stringent methodology to Hispanic online advertising. In 2009 she was named one of the Most Influential Women in Technology by Fast Company and in 2008 was named 10 Most Influential Latinos of Silicon Valley by the Mexican American Community Services Agency. She was also profiled in the February 2008 issue of Inc. Magazine and in the March 2008 issue of Fast Company. She was featured as one of the country’s top 20 under 40 in the August 2008 issue of Poder Magazine, and profiled as a technology pioneer in the December 2008 issue of Hispanic Business Magazine. She was also featured in the book: “Building the Latino Future: Success Stories for the Next Generation,” published by Wiley and Sons.

In addition, she contributes articles on online marketing to publications such as Adotas, DM News, and MediaPost. She also writes a regular column on Leadership for Fast Company and has a popular website

Interview Subject: Alicia Morga
Release Date: February 21, 2011
Duration: 19:13
Interviewer(s): Lucy Sanders, Larry Nelson, Lee Kennedy

Series: Entrepreneurial Heroes