What Are the Important Components of Targeted Recruiting? Change the Gender Composition of High School Computing Courses (Case Study 2)

What are the Important Components of Targeted Recruiting? Change the Gender Composition of High School Computing Courses (Case Study 2)

Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. High school computer science teachers who actively recruit girls and minority students report more students overall and more female students in their courses.

Release Date: June 22, 2010
Audience(s): K-12Higher Education
Short URL:www.ncwit.org/highschoolrecruit