Use effective messaging to attract women

 
Community College Pathway to IT and Computing Careers

Community College Pathway to IT and Computing Careers

Part of Counselors for Computing, this card connect students' interests with IT and computing career paths that can be achieved through enrollment in a community college. Degrees are linked to job titles, projected growth, and wages. Counselors for Computing (C4C) is a project of the NCWIT K-12 Alliance, made possible by the Merck Company Foundation.

How can I prepare for a computing major?

How can I prepare for a computing major?

Produced with the Association for Computing Machinery (ACM) and the Computer Science Teachers Association (CSTA), this card gives computing-specific advice for the steps to take on the path from high school to college.

Military Pathway to IT and Computing Careers

Military Pathway to IT and Computing Careers

Part of Counselors for Computing, this card connect students' interests with opportunities in IT and computing that can be achieved through military service and beyond. Information about IT military assignments is linked to future jobs and salaries. Counselors for Computing (C4C) is a project of the NCWIT K-12 Alliance, made possible by the Merck Company Foundation.

University Pathway to IT and Computing Careers

University Pathway to IT and Computing Careers

Part of Counselors for Computing, this card connect students' interests with IT and computing career paths that can be achieved through enrollment in a university or four-year college. Degree programs are linked to job titles, projected growth, and wages. Counselors for Computing (C4C) is a project of the NCWIT K-12 Alliance, made possible by the Merck Company Foundation.

What are the Important Components of Targeted Recruiting? Change the Gender Composition of High School Computing Courses (Case Study 2)

What Are the Important Components of Targeted Recruiting? Change the Gender Composition of High School Computing Courses (Case Study 2)

Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. High school computer science teachers who actively recruit girls and minority students report more students overall and more female students in their courses.

What are the Important Components of Targeted Recruiting? Girls Exploring Science, Engineering, and Technology Event - GESET (Case Study 1)

What are the Important Components of Targeted Recruiting? Girls Exploring Science, Engineering, and Technology Event - GESET (Case Study 1)

Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. GESET annually introduces 1,200 middle school girls to the importance of STEM and IT education through hands-on activities and presentation of real-life applications of technology.

Which computing pathway is right for me?

Which computing pathway is right for me?

This card, co-branded by the six founding PACE (Partnership for Advancing Computing Education) organizations, explains how computing interests and talents line up with different undergraduate courses of study and the careers that follow.

Why Should Young Women Consider a Career in Information Technology?

Why Should Young Women Consider a Career in Information Technology?

This card gives adults talking points and additional resources for a conversation with their daughters and/or other young people. The main message is that IT offers meaningful work, security and high salaries with a bachelor’s degree, and flexibility and variety. Information is provided to address these specific questions: What should you tell a young woman about a career in IT? How can a young woman prepare now for a career in IT?

¿Por qué las jóvenes deberían considerar una carrera en tecnología de la información?

Spanish version of Why Should Young Women Consider a Career in Information Technology? This card gives adults talking points and additional resources for a conversation with their daughters and/or other young people. The main message is that IT offers meaningful work, security and high salaries with a bachelor’s degree, and flexibility and variety. Information is provided to address these specific questions: What should you tell a young woman about a career in IT? How can a young woman prepare now for a career in IT?