Encouragement increases self-efficacy, which is the belief in one’s ability to successfully perform a task. Because we are more likely to engage in tasks that we believe we can perform successfully, encouragement may be especially useful for attracting women to male-stereotyped fields such as computing. Encouragement is a powerful tool for increasing employee confidence and engagement, but it seems to be underutilized in the workforce. The example in this case study illustrates the profound positive impact a simple encouraging conversation can have on a career.