Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. GESET annually introduces 1,200 middle school girls to the importance of STEM and IT education through hands-on activities and presentation of real-life applications of technology.

Engage students not already drawn to computing by creating academic and social environments where these students feel like they belong. Students respond positively to solving real-life problems that draw on their existing knowledge and interests and that involve collaboration in hands-on projects. In this easy-to-implement classroom activity, individual LEGOS® bricks are used to express a special-purpose programming language, allowing students to kinetically approach concepts and skills in computing in a non-intimidating fashion.

Engage students not already drawn to computing by creating academic and social environments where these students feel like they belong. Students respond positively to solving real-life problems that draw on their existing knowledge and interests and that involve collaboration in hands-on projects. Scratch is a free “media rich programming environment” in which novice programmers can quickly express their creativity while learning computational thinking.

Stereotype threat harms both performance and motivation by reducing our feelings of competence, belonging, and trust in our colleagues. However, careful thought, education, and regular assessment of diversity practices can help minimize incidents of stereotype threat. Examples show how instructors and advisors can minimize stereotype threat by creating an accepting environment where students feel at ease and are recognized for their achievements. In addition, student test scores improve and gender gaps are eliminated when students are taught that intelligence increases through effort.

A program to strengthen and diversify the IT pipeline though outreach to middle schools. Using the box, IT professionals customize and deliver a classroom presentation and engage youth in hands-on activities that inspire and inform them about opportunities in IT.

Women and minority students are not in computing courses under the same conditions as their white male classmates. Instructional practices offer opportunities to level the playing field and improve the retention of underrepresented students. More students with learning and physical disabilities are in the educational pipeline than ever before. Being aware of the issues, tools, and services for students with disabilities makes it easier for them to learn and for you to teach them.