Anna Giraldo-Kerr

Shades of Success Inc.


Anna founded Shades of Success to encourage adults from all walks of life — from college students to senior executives — to maximize their strengths and to develop skills required to be effective leaders in the 21st century, with a focus on managing differences and cultural competence. Anna’s coaching and consulting are grounded on her 20 years of professional experience in financial services, healthcare, publishing, and technology. 

As a technology analyst, Anna was considered a thought leader in technology trends and the Internet. Her ability to easily explain complex topics and perspectives made her a sought-after expert whose commentary was featured on CNN, CNBC, PBS, and other mainstream media outlets such as The New York Times, BusinessWeek, Investor's Business Daily, and Forbes Magazine. Her insights and commentary have been translated into Spanish, Portuguese, Italian, Korean, and Japanese.

Anna has coached and consulted with senior executives at PNC, Freddie Mac, Discover, Concur, Kaiser Permanente, Grant Thorton, and other global companies. Her insights on diversity and leadership have been published in El Planeta, Color Magazine, Fox News, The Diversity Factor and, the Harvard Graduate School of Education 2010 Anthology.

Anna has conducted workshops at EMC Corp., The Boston Globe, Harvard University, Babson College, The Center for Women and Enterprise, and other academic and corporate venues locally, nationally, and internationally. Most recently, she facilitated a workshop about micro messages and their impact in the workplace at the Massachusetts Institute of Technology. 

In addition to her coaching and consulting endeavors, Anna conducts research about micro inequities and micro affirmations, and writes about leadership and the concept of a New America for print and online media, most recently for the Huffington Post. In 2006, Anna’s editorial commentary on immigration and education was awarded national recognition at the First Annual Ethnic Media Awards in Washington D.C.

She is the author of the forthcoming book, Small Actions, Big Impact: Managing Differences and Unconscious Bias through Micro Affirmations and Effective Bystander Training, to be published in the summer of 2014.