Interview with Heidi Roizen (Toolbox)

Heidi Roizen

Currently Heidi Roizen is CEO of SkinnySongs, which she launched in January of 2008. SkinnySongs introduced the first-ever collection of radio-hit-quality music in which the lyrics are specifically designed to motivate people to reach their weight and fitness goals. Roizen conceived the idea, wrote all the lyrics, then recruited music industry veterans David Malloy and George Daly to bring the project to life. The SkinnySongs lineup also includes apparel, with other products forthcoming. Roizen and SkinnySongs have been featured widely, including appearances on The Martha Stewart Show, CBS Early Morning, Oprah and Friends Radio and CNBC’s Big Idea. SkinnySongs is now available on Amazon and iTunes.

Roizen also serves as a member of the board of directors of Online Resources (Nasdaq:ORCC). Online Resources powers web-based financial services for thousands of financial institutions, billers and credit service providers, serving more than 10 million end-users and processing over $100 billion in bill payments annually. Based in Chantilly, Virginia, the company is recognized as one of the nation’s fastest growing technology companies.

Prior to founding SkinnySongs, Roizen was (from 1999 to 2007) a Managing Director of Mobius Venture Capital, a technology venture fund with $2 billion under management. In this capacity, Roizen served on the Boards of Directors of numerous private and public companies. Roizen was also elected to the Board of Directors of the National Venture Capital Association – the largest venture capital trade association in the world – in which capacity she served from 2003 to 2007. During this time, Roizen served on the Executive Committee, chaired the annual conference, chaired the Public Outreach committee, and chaired the NVCA’s MAGNET initiative on national competitiveness. She also served on the board of Great Plains Software (was NASDAQ:GPSI) from 1997 until its acquisition by Microsoft in 2001, and also served as a Public Governor of the Pacific Exchange from 1996 to 2000.

From 1996 to 1997, as Vice President of World Wide Developer Relations for Apple Computer, Roizen was responsible for building and maintaining relationships between Apple and its developers worldwide. She and her 300-person team served as the primary contact point for major partners such as Microsoft, Lotus and Adobe, as well as 12,000 other firms, emerging and established, which provided products for the Apple Macintosh.

From 1983 to 1996, Roizen was CEO of T/Maker Company, a developer and publisher of personal computer software, including WriteNow™ and ClickArt®. Roizen's principal functions at T/Maker included strategic planning, product planning and acquisitions, partnerships, fundraising, recruiting and directing the senior management team. T/Maker was acquired by Deluxe Corporation in 1994, at which time Roizen also became responsible for the management of T/Maker under the Deluxe corporate entity. Roizen was also elected to the Board of Directors of the Software Publishers Association (SPA) -- the largest software trade association in the world at that time – where she served as a director for eight years, including serving as the SPA’s President from 1988 to 1990.

Heidi Roizen has been active in numerous charitable organizations, educational institutions and nonprofit entities. She currently serves as the Co-Chair of the Stanford Graduate School of Business Women on Boards Initiative, a committee of the Women's Initiative Network. She is a member of the Board of Advisors of the National Center for Women in Information Technology, and of Springboard Enterprises. She was for many years a board member of the SDForum, the largest association of independent software development professionals in the country. She is a past board member of the Stanford Alumni Association, and also served on its Trustee Nominating Committee for five years. Roizen also served on the Board of Advisors for Stanford’s Department of Humanities and Sciences. She is a frequent guest speaker at business schools across the country, and is the subject of case studies authored by both the Harvard and Stanford Business Schools. Roizen has been named to numerous ‘top’ lists, including the most recent ranking of the “Top 50 Women in Tech” by Corporate Board Member Magazine.
In September of 2008, Heidi was named the Forum for Women Entrepreneurs and Executives 2008 Annual Achievement Award Recipient.

Roizen holds an undergraduate degree from Stanford University (1980) and an MBA from the Stanford Graduate School of Business (1983). Roizen resides in Atherton, California with her husband, orthopedic surgical oncologist David G. Mohler, M.D., and their teenage daughters Niki and Marleyna.

Interview Subject: Heidi Roizen
Release Date: December 1, 2008
Duration: 26:33
Interviewer(s): Lucy Sanders, Larry Nelson, Lee Kennedy

Series: Entrepreneurial Toolbox